Discover the Rouge Collection by Jane Hill / Coming to Adelaide

At our boutique studio on Payneham Rd, Adelaide, we’re stoked to welcome 5 exclusive pieces from the highly anticipated Rouge collection by Jane Hill.
Inspired by the design house’s 35-year legacy, the Rouge collection re-imagines iconic 1990’s silhouettes in a modern, elegant way.


There’s a special kind of magic that happens when a new collection arrives in the studio, the unboxing, the textures, the silhouettes, the moment you slip a gown onto a mannequin and the whole room suddenly feels different.
And very soon, that magic arrives in the form of five stunning pieces from Jane Hill’s new Rouge Collection… right here in Adelaide.

Yes, you read that right.

Brides of South Australia, you no longer need to travel to Melbourne to discover the latest designs from one of Australia’s most beloved bridal houses. Jane Hill’s new collection is coming to Payneham Road, and we are still buzzing.

A Collection Steeped in Heritage, Re-imagined for Today

The Rouge Collection marks 35 years of Jane Hill Bridal, and you can feel that legacy in every curve, bead and seam. Designed under the creative direction of Jasmine and Bella Hill, Rouge draws inspiration from the sleek, iconic silhouettes of the 1990s , think minimalist glamour, dreamy draping, and the kind of femininity that feels both nostalgic and incredibly modern.

These gowns have presence. They move beautifully. They photograph like a dream. And they’re the kind of pieces that make you pause mid-appointment and whisper, “Wow… this is the one.”

Why We Had to Bring Rouge to Adelaide

Brides here deserve the same access and excitement as any major city, without the flights, hotels and extra stress.
That’s why bringing Jane Hill’s newest collection home felt important.

Pair this with our exclusive selection of Australian designer Anna Campbell, and our studio is now a true destination for brides who value exceptional craftsmanship, individuality and that “I’ve found it” moment.

When we say you don’t need to go to Melbourne to find your dream gown…
We genuinely mean it.

A Curated Edit, Just for You

We’ve hand-selected five standout gowns from the Rouge collection, each chosen for their versatility, craftsmanship and ability to flatter a range of brides and silhouettes.

Whether you’re drawn to sleek minimal lines, structured simplicity, or gowns that feel delicately romantic, there’s a piece waiting for you to discover it in person.

And trust us… these gowns are even more breathtaking off the hanger.

What to Expect When You Visit Our Payneham Rd Boutique

Our studio offers a deliberately intimate, personalised experience, because choosing your wedding dress shouldn’t feel rushed or overwhelming.

Here’s what you can expect:

One-on-one appointments with genuine guidance
✨ A calm, private space to really feel the gowns
✨ Expert knowledge of Jane Hill and Anna Campbell silhouettes
✨ Styling advice tailored to your wedding vision
✨ Honest, kind feedback (because you deserve that)

Bridal shopping should feel special. Here, it truly does.

Ready to Experience Rouge?

We can’t wait to introduce Adelaide brides to this beautiful new chapter of Jane Hill Bridal. If the Rouge Collection is calling your name, we’d love to welcome you in for a fitting.

Your dream gown, the one that feels like you, the one that makes your wedding day suddenly feel real might be closer than you think.

Book your appointment, slip into Rouge, and let’s find the dress you’ll remember forever. We will notify you on our Instagram and Website when ROUGE lands.

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November Open Studio Evenings Wednesday/Thursday 6–9PM