The Imagine Bridal experience
“The Antidote to Bridal Shopping Overwhelm”
Discover Your Dress in Our Private Boutique Studio
Payneham Rd Adelaide, South Australia
Your Dress Discovery Appointment
1-hour appointments — exclusively yours, no distractions.
Private studio — our boutique is entirely yours to explore at your pace.
Slow-paced, stress-free bridal — curated selection of gowns, not overwhelming.
Australia’s celebrated designers — as seen in Glam Adelaide and Hello May.
Owner-run appointments — we know every gown and every detail.
Bring your team — all friends and family are welcome.
A celebration of you — we’re here to make this moment joyful, relaxed, and memorable.
Featured Bridal Designers at Imagine Bridal
Jane Hill
From Melbourne, Jane Hill creates confident, fashion-forward gowns with clean lines and distinctive detail. Each piece reflects decades of experience, now carried on by her daughters.
View The Collection
Anna Campbell
Also based in Melbourne, Anna Campbell is known for hand-beaded embellishments and romantic silhouettes. Her dresses carry a softness and nostalgia that feels deeply personal.
View The Collection
Trish Peng
Designed in Auckland, Trish Peng gowns are refined and graceful, with the option for custom elements that let brides tell their own story. Her approach blends classic tailoring with thoughtful detail.
Loved by Brides
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"Words can’t describe how amazing my experience at Imagine Bridal was. Sal and Rona made me feel completely supported, welcomed, and celebrated, like I was with close friends or family. Honest guidance, zero pressure, and a space that’s truly private. I left feeling confident and joyful, they went above and beyond to help me find my dream dress!"
Brooke S. – ★★★★★
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"Imagine Bridal is hands-down one of the best experiences I had searching for a wedding dress. The boutique is beautiful, private, and just for you and your guests. Sal and Rona are endlessly supportive, knowledgeable, and honest, and they’ll go out of their way to make the appointment perfect, even calling designers on the spot to help you. You won’t regret it!"
Georgia B. – ★★★★★
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"If you want a bridal shop with amazing service, zero pressure, and a passion for what they do, Imagine Bridal Adelaide is it. Sal and her mother-in-law make you feel so welcome, and having the store to yourself allows you to really take your time. Absolutely recommend!"
Renee C. – ★★★★★